What is a serum and why you need to use one
12 July 2018

When it comes to skincare, serums are having a big moment right now. From targeted, medical grade solutions for specific concerns, to more natural based, antioxidant rich formulations, there is something for every skin type and concern. There is so much to love about serums, from versatility to longevity and everything in between. But if you’re new to the whole serum game, don’t worry, we’ve broken it all down for you so you can really start getting the most out of your skincare.

What is a serum?
A serum is a skincare product applied to skin following cleansing and before moisturizing with the intent of delivering a potent, concentrated dose of ingredients directly to the skin. Consider it a multivitamin for the skin that is designed to treat specific skin concerns and problems. A serum will amplify your skincare regime tenfold and help you see amazing results much quicker.

Why should I be using one?
Where do we start?! As we age, spend time in the sun, go through adolescence etc., our skin goes through some incredible changes. Plus, our harsh Aussie climate means our skin is exposed to some pretty aggressive environmental conditions. Rest assured that just about any skincare concern can be treated and reversed with the right little bottle of magic and we recommend that skin of any age is treated with a daily serum to not only prevent issues developing later in life, but to help keep skin clear and healthy from a young age. Concerns such as free radical damage, anti-ageing, brightening, skin texture, acne and congestion can all be taken care of with the right serum.

How do I use serum?
The best thing about serums is that they are so concentrated that one little drop can pack quite a punch, meaning you don’t need much for it to be effective and your serum will last a long time (more bang for your buck!) Depending on the ingredients, serums can be applied morning and night after cleansing and before moisturizer. It is critical that SPF is applied every day when you are using a concentrated serum formulation as some ingredients can increase your chances of sun damage. Simply smooth a pea sized amount across the skin and follow with moisturizer and other products as required.

Tip! Vitamin A serums are always applied at night as the Retinol will increase your skin’s sensitivity to sun. Generally, Vitamin C, B and skin brightening serums are okay to use during the day, but it depends on the formulation, so check with your skin therapist.

Where to from here?
The best thing to do before commencing any new skincare product is to have a chat with a specialist. The team at Bella’s are highly knowledgeable and will assess your skin to ensure you are using the best possible products for your skin type and goals. We also have access to some of the best products, such as Medik8, which make some incredible formulations that our clients have great results with.

We’d love to help you on your skin journey, so if you have any questions about serums or would like to book a skin consultation, give us a call on 9339 7121.